Claire Salerno
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Claire Salerno

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CULTURE WORK

Most culture happens by accident. I help you build it on purpose.

Every organisation has a culture, whether anyone designed one or not. It shows up in who speaks in meetings, which conversations get avoided, what gets tolerated when nobody senior is watching.


I work with leaders and teams to make that culture deliberate. Sometimes that's a leadership programme, sometimes a team diagnostic, sometimes a single workshop on the thing everyone's been dancing around. It always starts with a conversation about what's actually going on.

WHAT THIS USUALLY LOOKS LIKE

The symptoms are familiar

  •  Managers promoted for technical skill, with nobody teaching them to lead
  • Difficult conversations avoided, or had badly and then avoided harder
  • The same two people clashing in every meeting
  • Decisions made in the room and unmade in the corridor
  • Surface harmony with frustration running underneath
  • Good people leaving, and exit interviews that blame the commute


None of this is a personal failing. These are gaps nobody filled, and they're fixable.

my approach

Intentional Culture

My work is grounded in a framework I call Intentional Culture: thriving organisations don't happen by accident. They're built through attention to six levers. 

People Systems

 How you hire, develop, promote and exit 

Relationships

 Trust, conflict, and what happens between people day to day 

Structural Foundations

 The roles, decisions and processes that either hold weight or don't 

Meaning and Purpose

 Whether the work connects to anything people care about 

Adaptation and Evolution

 how the organisation learns and changes 

Outcomes and Results

 What you're actually measuring, and what that measurement does to behaviour 

  Whether I'm running a half-day workshop or designing an eighteen-month programme, everything connects back to these. 

three ways in

Leadership Development

Leadership Development

Leadership Development

 

Most managers get promoted because they were good at their last job. Nobody taught them the job they've actually got now, which is shaping the conditions other people work in.


Three of the six levers of Intentional Culture belong to leaders, and can't be delegated:


People Systems. Who you hire, who you promote, who you let go, and how quickly. Every one of those decisions teaches everyone else what this place rewards, and the lesson lands whether or not you meant to teach it.


Structural Foundations. Where decisions get made, who owns what, and which processes hold weight when they're tested. Most dysfunction people blame on personalities turns out to be structural, and no amount of team-building fixes an unclear reporting line.


Outcomes and Results. What you measure and what that measurement does to behaviour. Targets are instructions, and people follow them precisely, including into places you didn't intend.


Two ways in:


The Evolving Leader — for first-time managers, supervisors and team leads. Understanding your own style and blind spots, emotional intelligence in practice, giving feedback that lands, and having the conversations you've been avoiding. The foundations you need before you can work any lever deliberately.


Leading with Vision & Clarity — for established managers and senior leaders. Strategic thinking, leading through change, building high-performing teams, coaching others, and creating accountability that doesn't require you to watch. This is where the three levers get worked directly.


Practical, built for people leading in real time, and tailored to what's actually happening in your organisation.

Team Development

Leadership Development

Leadership Development

 

A team can't rewrite its own hiring policy or redraw the org chart. What a team owns is the other three levers, and those are the ones that make daily working life bearable or miserable.


Relationships. Trust, conflict, and what happens in the gaps between people. Most friction here comes from people not understanding how each other work, which is fixable in an afternoon once you can see it.


Meaning and Purpose. Whether the work connects to anything anyone cares about, and whether people can say what the team is for without reading it off a wall.


Adaptation and Evolution. How the team learns, absorbs change, and stops repeating the thing that didn't work last time.


Everyone completes a psychometric profile before we meet, which gives us data rather than opinions. I use DISC, Big Five and others depending on what fits. The profiling isn't the product, it's the instrument for finding where those three levers are jammed.


From there we work with proven frameworks — Lencioni, Project Aristotle and others — to diagnose what's going wrong and build something specific to act on.


Good for teams going through change, teams that feel stuck, leadership teams who need to model better collaboration, and away days that need actual substance. 


I like bowling and pizza too. Let's do something useful first.

Workshops

Leadership Development

Workshops

 Standalone sessions for when you don't need a full programme, just a focused intervention on a specific thing.


Difficult Conversations Masterclass — performance conversations, difficult news, addressing behaviour, navigating conflict. Real practice, not slides. 


Half or full day.


Emotional GPS — emotional intelligence without the jargon. Understanding your patterns, regulating under pressure, reading other people more accurately. 


Half day.


Feedback Fundamentals — the SBI and CLEAR models, and practice giving and receiving feedback in a safe environment, because most people have never been taught how.

 

Half day.


Gravitas: Public Speaking — Speaking with authority, whether that's presenting to a room, running a meeting, or making your point when you're the most junior person at the table. We work on the mechanics — voice, pacing, structure, what to do with your hands — and on the harder part underneath, which is nerves and the quiet assumption that you haven't earned the floor. 


Full day, maximum eight participants so everyone actually gets to practise. Open to anyone, not just managers. 


Bespoke workshops designed on request.

how it works

Flexible by design

 Every programme is modular and tailored. No off-the-shelf content that doesn't fit, no death by PowerPoint.


  1. A conversation — what's happening, and what you want to be different
  2. Design — I build something that addresses the actual problem
  3. Delivery — workshops, programme sessions, or a team day
  4. Follow-up — an optional check-in four to six weeks later, because momentum is where most of this falls down

who i work with

Organisations who treat culture as load-bearing

  •  Sports organisations and foundations — clubs, community trusts, coaching teams who want performance with integrity
  • Charities and non-profits — where people and passion drive everything, and burnout is a real risk
  • Corporate teams — departments ready to stop tolerating dysfunction and build something better
  • Care organisations — where human connection isn't part of the job, it's the whole job

investment

What it costs

Individual workshops start at £500. Full leadership programmes start at £2,400. Team development and bespoke work is quoted based on scope. Returning clients receive up to 20% off.


Start with a Discovery Call

I'll help you work out what would actually make a difference. No hard sell, and no obligation to do anything afterwards.

Book a Discovery Call

Copyright © 2026 Claire Salerno - The conscious radical - All Rights Reserved.

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